Lipsmatch for Ads: One Commercial, Every Market
Advertising is where Lipsmatch was forged: more than 100 broadcast-ready ads, over 500 million views, for brands including Britannia, Ching's Secret and Candyman. One master commercial becomes a version for every market in the media plan, with the original talent apparently speaking each language in their own voice and lip movement re-animated to match. A campaign of 8 to 12 languages typically ships in 5 to 7 business days from the locked edit.
Why advertising is the hardest test, and the biggest win
A 30-second film is all close-ups and believability, the two things dubbing traditionally handles worst. Ads also multiply: every language needs its 30, its 15, its 6 and its vertical crops, and every market has its own broadcast compliance. Lipsmatch was built inside those constraints, which is why the pipeline includes native adaptation written to the picture, voice cloning with documented consent, frame-accurate re-animation through occlusions and profile angles, and broadcast QC on every deliverable. The full method is on the Lipsmatch overview.
The economics compound with campaign width: setup work is reused across languages, so per-market cost falls as the plan grows, detailed in the cost guide. For celebrity campaigns the case is strongest of all: the star shoots once, and their consented voice clone carries every market, as in the NutriChoice campaign with Aamir Khan.
What a campaign delivery looks like
- Inputs: the locked master, brand tone guidance, target markets and durations. Nothing is re-shot.
- Versions: every language in the plan, from Hindi and Tamil to Spanish and German, each natively adapted and performed.
- Cutdown matrix: 30s, 15s, 6s and vertical crops per language, reusing the master adaptation.
- Finishing: native-speaker review on every cut, broadcast masters up to 4K, per-market compliance handled.
- Timeline: 5 to 7 business days for a typical multilingual package.
See the finished standard on selected work, compare approaches in Lipsmatch vs traditional dubbing, or send us your master for a scoped quote within 48 hours.