Britannia Bourbon: 9-Language Campaign
27 broadcast-ready ads produced for Britannia Bourbon's ‘Imagine It, Bourbon It’ campaign: 9 languages × 3 duration formats, with meticulous frame-level lip synchronization.
Client
Britannia Bourbon
Services
High-Fidelity Lip Sync & Format Adaptation
Industry
FMCG / Biscuits
Year
2025
Original vs. AI lip-sync
Tap to compare the 15s and 30s cuts.
One performance, flipped in place. Watch the AI lip-synced cut, then tap Original to see the untouched source at the very same frame, and switch the 15- and 30-second edits from the panel up top.
Challenge
Producing 27 perfectly synchronized ad variants, every combination of 9 languages and 3 durations, with zero quality compromise across any version.
‘Imagine It, Bourbon It’ asked people across India to send in a favourite recipe and see it reimagined as a Bourbon dessert. The campaign film that carried the idea had to speak to all of them, which meant localization into 9 Indian languages (Telugu, Tamil, Marathi, Kannada, Hindi, English, Bengali, Punjabi, Malayalam) with each language needing three cutdown versions, 30-second, 15-second, and 10-second formats. That's 27 individual outputs, each requiring precise lip synchronization, perfect audio timing, and broadcast-specification delivery in both Full HD and SD formats. Every single one needed to pass broadcast QC standards.
Solution
Our frame-level processing pipeline analyzed the original commercial at the individual pixel level, creating detailed mouth movement maps for each scene. These maps were then adapted for each of the 9 target languages, with custom phoneme-to-viseme mapping ensuring natural lip movements for every linguistic combination.
The 3 duration variants (30s, 15s, 10s) each required independent synchronization, the shorter cuts had different edit points that changed which dialogue appeared, requiring fresh lip-sync processing for each cutdown. All 27 finals were delivered in both Full HD and SD broadcast formats, passing QC on first submission.
One film · nine markets
Languages delivered
The outcome
Why it mattered
Full film · with sound
Watch the campaign
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