Social Platforms
Communities that scale gracefully
Fast feeds, safe rooms
Social products are two hard problems wearing one interface: a feed that feels alive at millisecond latency, and a community that stays worth joining. We engineer both — fan-out architectures, realtime chat and presence, and the moderation tooling that keeps growth from curdling.
Follows, likes, DMs, notifications: each one is a distributed-systems problem behind a friendly icon. We’ve built them — and the trust & safety consoles behind them.
The feed, live
Posts arrive, likes pop, trends tick over — a miniature of the social surfaces we ship. All data on screen is illustrative.
What we engineer
The systems behind the product — each one scoped, owned and shipped by the same senior team.
Fan-out strategies, ranking hooks and infinite scroll that stays smooth
Follows, blocks and privacy circles modelled for fast reads
WebSocket fleets, typing indicators, read states and push
Image and video pipelines, transcodes and CDN delivery
Report queues, automated filters and moderator consoles
Digests, quiet hours and per-channel preferences
The shape of the system
Every build is bespoke, but the bones are proven. A typical architecture, end to end:
A typical stack
Chosen per problem, defended in the tech plan — and boring wherever boring wins.
Growing a community?
Build it a home.
From a first social feature inside your product to a standalone network — we’ll scope the architecture that survives success.